If the rich in recent years, Charles Zhang Ding They are relying on technological development, then the most traditional enterprise depends on the accuracy of the market to grow to grasp. Although the written word to the market is simple, but mastery of this vital direction but not many people know the ready, and many dealers commented that, in fact, do not know defeat on defeat in the Chinese market. How can we touch the market Momen while maintaining the smooth development of business? Are in the market always be a major first-line approach, while Wahaha Group Chairman Zong, is undoubtedly a representative figure.

Publicly criticized the Blue Ocean Strategy useless Zong, is a genuine law practice to explore the market, understand the market, in the hustle of the market out of legendary entrepreneur. His control of the Wahaha Group, the highest in China Beverages First Group, the world’s top five beverage groups. His secret to success is to always run the first line in the market to fully understand the market needs to make the most appropriate decision. Wahaha has been passed 20 years of development, does not appear any error, can not be said Zong always run the first line of CEOs in the market right decisions on the market built in the credit.

Of a thousand miles begins with single step
1987, the Wahaha predecessor??? Hangzhou City Distribution Division run enterprises set up, led by 42-year-old Zong two retired teachers, relying 140,000 yuan loan to sales agency soda, popsicles, and stationery and paper earn a dime of money started. At that time the profits of the general run enterprises more than a year in two or three million, Zong set himself the goal is 100 000. To achieve this goal, Zong personally deliver every day from dawn to dusk, marching the streets in Hangzhou tricycle shuttle, for a general manager, this perseverance is not easy, but Zong very down. After running for a year, Zong surrender their scripts??? 100,000 yuan, he achieved that goal.

But Zong vision far more than 100,000 yuan that simple. In order to expand the market, Zong personally thousand primary school children in Hangzhou Food Survey found that more common problems of children are fussy eaters and brought most of children is malnourished or not balanced. Zong mind gradually formed the first children Wahaha nutritional liquid concept, the market is still empty. In order to achieve practical results, Zong ran off to get the medical nutrition was the only Head of China??? Professor, Zhejiang Medical University, Shou-Min Zhu, face to face with the association, the nutritional needs of children was also not popular diet concept, asking him to come forward over nutrition Solution R & D project. Wahaha nutritional liquid formula successfully developed, the product identification experts were invited to even more powerful team, including executive director of the Nutrition Society of Asia and the honorary chairman of the Chinese Nutrition Society, Professor Shen Zhiping, Chairman of the Chinese Nutrition Society Professor Gu Jingfan so. After successful identification, Zong said that the first sentence is: really not Baipao!

1988 11 months, China’s first children’s nutrition, but also the company’s first product come into the world. Zong and all line officers with the market looking for raw materials, make samples, monitor the manufacture, collect market feedback, within a month running all over the national children’s market, get a lot of first-hand information for strategic decisions foreshadowing the best information base. Made after the “Wahaha drink, a meal is the incense,” the precise positioning click to open the market. In the eighties of last century, noted that Children’s Health Market, not many people, and be able to introduce the concept of therapeutic this advanced market, less children. Wahaha nutritional liquid to seize market opportunities, first year sales of 488 million, the second year to reach 27.12 million yuan, 100 million yuan mark for the third year the break. Wahaha business only three years to complete the initial primitive accumulation, Wahaha Group for the future size of the foundation.

Sensitive due to market demand, comprehensive study to come back a lot of run out of information support, can be said Zong delivery from person to please, Professor R & D to business success is a step by step run out. Zong extraordinary determination and unique vision for his career achievements in the future to do the best bedding.

Experts in the market, the Governor personally array

Zong believes that the practice and understanding of the market, and thereby generate the “intuitive” than the theorists to talk about where the so-called “Blue Ocean” more valuable.