Tag: Beverage
Beverage Review 2009 Outlook 2010 (on) 2
Posted by on Mar.15, 2012, under Food Beverage Comments Off
In tea drinks, milk drinks, fruit drinks and even water bottles are great to play healthy, nutrition, beauty, beauty and other features the slogan on the resort to refreshing, refreshing, drink supplement traditional function of greater or lesser degree of energy impact. The functional beverage in the edge of the drink, should be further refined in future market, with consumers seeking their own unique and valuable position.
These herbal tea market was rapidly birth, in 2009 the development of still faster growth rate still exceeds 30%, a great catch up with foreign cola drink trend. Huge cake derived from a large number of market-seeking brand. Only now appearing on the market of the South had no less than 10 kinds of herbal tea, in addition to the market caused by the earlier visit and, Wong Lo Kat brands, the Want Want man, Yu Ren Tang, Baoqing Tong, Gan four flavors, and their are jumping in, and the emergence of ginger herbal tea, herbal tea and other new varieties of Pueraria.
Traditional herbal tea beverage in 2009 led the retro trend in the beverage family, stands out unique.
From this perspective, in 2009 the Chinese beverage market segments can be described as flourishing, surging undercurrent, beverages war one trouble another, they are eager to slice this piece of gold on the ground.
China’s beverage market in 2009 there are two phenomena can be described as “fun” should be concern to the industry.
First, frequency of the beverage industry “Gate” incident. June 3, 2009, the media broke the news that the 2008 Master Kong “water gate” incident, another farmer spring bottled water companies plotted, thus beginning the drinking water industry “Gate” incident. Then, Red Bull was the local media was detected in a number of products containing cocaine, although the Red Bull again to clarify the Mainland of China products do not contain cocaine, but consumers still cautious Red Bull have a greater negative impact on performance. Last year in November, “arsenic” incident is shaken to the beverage industry, Haikou City, the Bureau of Quality Supervision, consumer goods prompt release: including the spring 30% of the mixed fruit and vegetable farmers, farmer spring water soluble C100 grapefruit juice, peach and more uniform juice drink brands, including nine kinds of food exceeded the total arsenic or sulfur dioxide, can not eat. Soon changed to the Bureau of Haikou City, said the farmer Spring, harmonization are “no problem.” From this series of “gates” can be seen that the existing disorder beverage industry is more competitive, the management system of the beverage industry has yet to be standardized , otherwise it will hinder the industry’s long-term development.
Second, the beverage industry to introduce risk investment funds, blowing “M Style” to obtain financial assurance for large-scale expansion. July 2009, the food co-finance the 6.1 billion dollar stake in Magnolia Mengniu Dairy, China’s food industry to create the largest trading case, a powerful combination of the sample. The delicious and Huiyuan This case called the largest food industry in China, consuming more than six months of acquisition Huiyuan, the final though aborted, but also to the beverage industry in 2009 coated with a splendid touch to. And following the joint in the food Magnolia Mengniu shares after the private equity stake in a wave of investment in China’s dairy industry once again blowing in our dairy products. September 2009, Carlyle co-investment and acquisition of Shanghai Fuxing famous Ashley infants 23.3% stake in the dairy business, accounting for Ashley after injection of 17.3% and 6% of the shares, ranked second and third largest shareholder. Sequoia Capital China also has shares American Dairy. Can be seen, beverage companies want to market using the capital recovery and development of wind power investment, realize economies of scale and industry chain extended enterprise, with all capital and enterprises into the soft drink industry’s future development will be accelerated.
China’s beverage market in 2009 people full of endless reverie. Although at one time by the financial crisis, the impact of economic slowdown, first half of the beverage market demand appears weak, in that raw material prices by the new Employment Law and other factors, resulting in beverage production costs, the impact of the beverage industry, but with the well-off society in China and urbanization, in-depth, social catering industry and the people’s income has increased annually, as well as national 4 trillion to stimulate domestic demand and stimulate consumption good policy, the beverage industry in China in 2009 out of a bottom up, gradually inverted “V”-type growth curve, the sale of our beverage products are continuously developing population, per capita beverage consumption keep up the momentum, the total social demand remains sustained growth.
Leading manufacturing journalist Thomas R. Cutler Continues as Contributing Editor for Food & Beverage Journal
Posted by on Mar.12, 2012, under Food Beverage Comments Off
FEP Search Group is one of North America’s most competent and resource-rich staffing firms. Established in 1975, the firm has been able to align clients with the industry’s best talent. Our 16,000-plus highly qualified candidates placed successfully in leading companies prove that we are one of North America’s most competent, aggressive and candidate-rich search firms. Headquartered in Toronto, FEP runs offices in Williamsville, NY; Jacksonville, FL; Mountain View, CA and Vadodara, India.
Leading manufacturing journalist Thomas R. Cutler continues to be a regular editorial contributor for FEP Search Group’s Food & Beverage Journal. Cutler said, “It is an honor to contribute a regular column to this quality publication.”
Cutler’s monthly columns highlight trends in food safety, food quality, and technology solutions to accomplish these objectives. This coverage provides a unique synchronicity with the objectives of FEP. Whether in beverage, meat, baking or general food manufacturing, FEP provides solutions to all recruiting needs and manages an exclusive database with over 142,000 candidates open to exciting career opportunities. FEP consists of industry experts who have undergone extensive training programs and have the in-depth knowledge required to identify only the strongest professionals.
Types Of Food Industry Roles Filled:
CEO/President/General Manager
VP Level (Operations, Sales, R&D, Quality)
Director Level (Operations, Sales, R&D, Quality)
Sales/Marketing Manager
Plant Manager
Operations/Manufacturing Manager
Quality Control Manager
Engineering/R&D Manager
Purchasing/Materials Manager
Logistics/Warehouse Manager Maintenance Supervisor
Production Supervisor
Program/Project Engineer
Quality/Process Engineer
Manufacturing/Industrial Engineer
Plant Engineer
R & D Chemist
Purchasing/Logistics Agent
Packaging Mechanic
Lab/Test/QA Technician
About TR Cutler, Inc.
and Manufacturing Journalist Thomas R. Cutler:
TR Cutler, Inc., (www.trcutlerinc.com) based in Ft. Lauderdale, Florida, was founded by Thomas R. Cutler a dozen years ago. Cutler maintains extraordinary relationships with clients, journalists, editors, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector. Cutler founded the Manufacturing Media Consortium in the early 1990′s. This extraordinary group of more than 3500 journalists, editors, economist, and other industrial leaders worldwide writes about trends, data, case studies, profiles, in the manufacturing, industrial, and distribution sectors. Cutler works with thousands of media outlets to expand manufacturing media coverage.
Cutler, ranked as the leading manufacturing journalist worldwide, has authored more than 2500 articles for a wide range of manufacturing periodicals, industrial publications, and business journals including most of the leading monthly trade publications. Cutler is a proud member of the Society of Professional Journalists (SPJ), the Online News Association (ONA), Committee of Concerned Journalists (CCJ), as well as the American Society of Business Publication Editors (ASBPE.) Cutler recently established a Manufacturing Marketing Research strategic alliance with Michigan-based JPines Media (www.JPinesMedia.com), dedicated to measuring the pulse of the manufacturing sector, particularly manufacturing firms which are privately held and rarely accounted for when gauging the industry sentiment.
TR Cutler, Inc. is now ranked as the largest manufacturing-dedicated public relations and media consultancy worldwide, providing a voice for manufacturers worldwide.
TR Cutler, Inc.
www.trcutlerinc.com
Thomas Cutler
trcutler@trcutlerinc.com
888-902-0300
Indian Food & Beverage Processing
Posted by on Feb.26, 2012, under Food Beverage Comments Off
In India, the level of processing is 2% for fruits and vegetables, around 35% for milk, 21% for meat and 6% for poultry products.
Fruits & Vegetables
The total Indian market size of fruits and vegetables was $ 47 billion in 2006-07 and is estimated to grow up to billion by 2015. Though fruits and vegetables contribute 23% of the overall food industry, its contribution to the total food processing industry is only 4%. The value contribution of processed fruits and vegetables in total fruits and vegetables market is about 7%. Of the total processed fruits and vegetables, only 38% is contributed by the organized sector and rest of the processing is undertaken by the unorganized sector.
Dairy
Dairy, one of the main contributors to the Indian food processing industry, is also leading in terms of growth prospects among various sectors.
The total market size of the dairy industry was billion in 2006-07 and is estimated to grow up to billion by 2015. The major value in dairy industry comes from the processed category, which is 73% in value terms and 35% in volume terms. Of the processed category, the organized sector contributes 24% and the major contribution comes from the unorganized sector in the form of sweets, home-made ghee and yogurt, among others.
Marine and Fish
The total market size of marine and fish industry was billion in 2006-07 growing at 4% per annum. It is estimated to grow up to billion by 2015. The processed segment comprises .2 billion which is 13% of the total industry size.
Beer and wine
Beer and wine is an emerging sector in the Indian food industry. While the consumption of beer is growing at 7% per annum, wine consumption in India is witnessing high growth of 30%.
The total market size of the beer and wine industry was .3 billion in 2006-07 and is expected to grow up to billion by 2015.
Buffalo Meat and poultry products
The total market size of buffalo meat and poultry products was .5 billion (.2 billion buffalo meat and .4 billion poultry products) and is expected to grow up to .3 billion by 2015. The total market is growing at 11% whereas the processed category is growing at 18%.
There is a need to establish an integrated supply chain like warehousing, cold chain and transport from farm gate to the food plate for strong backward and forward integrations. Public-Private Partnerships should be encouraged in the sectors of joint infrastructure projects, R&D, capacity building, information sharing, international branding etc.
A paradigm shift is required in the production system from supply driven towards market demand driven production. It would require collective endeavors of all the stakeholders’ right from the R&D organisations, extensions, market players and the government machinery.
Technology transfer, capacity building and skill upgradation: Strong linkages are to build to transfer the technologies developed in isolation at different public and private research organization to their targeted beneficiaries.
Two of the Best Beverage Refrigerator Brands
Posted by on Feb.22, 2012, under Food Beverage Comments Off
A beverage refrigerator is primarily used to keep wine, beer and soda at the perfect drinking temperature. In addition, storing wines, beers and sodas in a different refrigerator means that you have more room in your standard refrigerator for the food you store on a daily or weekly basis.
The reason that many people opt for beverage refrigerators is to ensure there is cool place to store the beverages instead of letting them sit in the pantry. This way you do not have to wait for 30 minutes before the bottles are chilled. The second and most important reason is that these fridges do not partially freeze the beverage as is common in the standard fridge.
If you are interested in buying this fridge, then here are two of the best beverage refrigerator brands in the markets.
Marvel: This company manufactures different models but most of them are generally used to store and chill wines and beer.
The fridge you purchase will enable you to chill wines and beers for large gatherings without any difficulty. The models have built in LED display that allows you to keep a track of the temperature, which can be controlled using the simple touch screen panel.
GE: This company is know for its models and some of them are quite large with the capacity to hold over 100 cans and 12 bottles of wines. The racks in the fridges are spill-proof and can be slid in and out without difficulty. Some models have the front door of the fridge made from tinted glass and this makes it easy to see what is inside the fridge without having to open it.
History Of Japan’s National Beverage
Posted by on Feb.16, 2012, under Food Beverage Comments Off
Tea has much more meaning than just a pleasant drink to the Japanese. Serving and drinking tea is an art and an elaborate cultural experience. Tea is a religion, a way of life to the Japanese. There is much complexity in tea ceremonies that not many Japanese can always understand the details going on in them.
Tea was introduced to Japan in the 12th century, along with Zen Buddhism. Monks used the drink to help them to stay awake during long periods of meditation. Then the practice of drinking tea spread to the upper classes, where it quickly became fashionable. Tea was served in a specially built house, about 3 m (9 ft) square, amid complicated rituals designed to induce a sense of peace and tranquility among the carefully chosen guests.
Tea is no longer drunk only by the upper classes – everyone drinks it.
But it remains at the heart of Japanese society, and professional tea masters, who conduct the ceremony, are highly respected. Great attention is paid to all aspects of the four-hour ceremony – the surroundings, the decorations, the utensils, the textures of the foods, the choice of tea, and even the choice of conversation to go with it, must not be left to chance. The importance of tea is so great that many Japanese girls do not think themselves fit for marriage until they have learned all of the ceremony’s labyrinthine complexities.
Geishas, female entertainers skilled in the arts of singing, dancing and playing the samisen (a three-string Japanese guitar), demonstrate their skills in the subtle and elaborate art of the tea ceremony.
Fast Magnetic Signs For Beverage Companies
Posted by on Feb.08, 2012, under Food Beverage Comments Off
Coming up with great advertising can be very time consuming. Individuals can spend countless hours coming up with the perfect campaign in order to meet their goals. Sometimes an advertising campaign can have a quick turnaround time. Companies or individuals may need to come up with the perfect concept and get it done quickly. Magnetic signs are a great concept for fast and easy advertising projects.
Fast magnetic signs for any occasion are typically very easy to get a hold of. The unexpected is always just around the corner and sometimes individuals may not have as much time as they need. For example beverage companies are known for their advertisements. Advertising teams may go over thousands of designs and opinions trying to come up with the perfect magnetic signs. Generally after drafts of the signs are designed they must go to another department for further approval.
Team members hope that their designs are approved but if they are not, changes must be made and it’s back to the drawing board. These advertisements campaigns can become so complex that several different designs may be put on the drawing board. Another aspect is that with so many people involved in the design process it can go back and forth several times.
Beverage companies always have deadlines so by the time the various groups have come to an agreement, the magnetic signs may be needed ASAP. Fast magnetic signs are not a problem and once the final design is made the advertisement campaign can get underway. The hardest part of getting magnetic signs is designing them. Beverage companies want to make sure they are just right. They want to make sure that their signs are directed toward the appropriate target group.
For adult beverages they want to appeal to adults and signs that can bring in adults. Particularly around big sporting events such as Super Bowl or holidays such as the 4th of July they want fast signs so that they can take advantage of the festivities. If it is a kid’s drink they want kid friendly signs that can attract kids and their parents.
Fast magnetic signs are great options because patrons can rest assure that they will be the same high quality signs. The only thing that will be sacrificed is the length of time it takes to produce the great advertisements. Time will be reduced which can help companies meet important deadlines and save money.
Solid Beverage Inventory Of Common Additives
Posted by on Feb.01, 2012, under Food Beverage Comments Off
Thickener – Enhanced Solid beverage Taste
Representative of products: instant pollen type, instant fruit juice category
Any account State, the thickener composition is mainly cellulose, which is more Carbohydrate Common are dehydration of cellulose, cellulose sodium salt, sodium alginate, xanthan gum. “Solid beverage, some soluble in water, some not, the role of thickener is not soluble in water so that the material floating in Drinks Not sink to the bottom of, enhance the taste. Such as almond flour, if it is pure raw water must sink to the bottom of the post. “
Maltodextrin – “sugar-free food” often appears
Representative products: almond flour, polenta, lotus root, etc.
Maltodextrin is also a polysaccharide, is Starch After hydrolysis product.
What is a “fine” as if the material is bad, in fact, maltodextrin did not harm the human body absorb decomposed to generate energy.
Many sugar-free beverages are malt dextrin solid ingredients, in fact, these sugar-free beverage powder refined sugar, no sugar, etc., “Malt dextrin is also the end product of glucose and other polysaccharides, but the conversion process is very slow absorption , a moderate increase of blood sugar, which is not Huqihula. “
Sour agent / acidity regulator – Industrial purification can be no impurities
Representative products: juice drinks instant products
Sour agent is relatively safe an additive, almost no national standards limit their consumption, manufacturers can produce required.
Sour synthetic organic acid-based agent, “Do not think that industrial synthesis are bad, industrialization can provide very pure organic acids, impurities removed some bad.”
Synthesized mainly in two ways, one is through the industrial purification of natural substances, synthetic, such as vitamin C. The other is the synthesis of human nature does not own the material, or eat as well.
Aspartame – Reduce sugar intake Representative products: almond powder, walnut powder
Aspartame is a Sweeteners The sweetness is not very high but the energy is absorbed, it can be used as sugar, food ingredients. “Aspartame is the artificial sweeteners, low cost, the amount within a certain standard will neither harm the health, but also to reduce sugar intake, and reduce product cost, or should be promoted,”
Dairy Creamer – contain trans fatty acids
Representative products: tea, coffee, juice drinks
“Creamer are not good for a class Food Additives , Mainly saturated fats and oils. “Creamer generally by means of the vegetable oil industry into saturated fats and oils, a generation of fatty substances.
“The problem is that creamer containing trans fatty acids, this substance can increase the incidence of cardiovascular disease risk.” Natural oils without trans fatty acids is, in fact, trans fatty acids are unsaturated vegetable oils industry will be by-product of vegetable oil into saturation.
Dietary fiber – creative, low cost
Representative Products: donkey-hide gelatin walnut powder
Dietary fiber digestion and absorption of the human body can not stay only in the intestine of a class of polysaccharide, the main role is laxative, but also reduce the risk of gastrointestinal cancer. Dietary fiber is divided into two kinds of non-soluble and soluble, insoluble fiber mainly from vegetables and wheat bran. “Adding dietary fiber is actually a good idea, both health effects, can reduce product costs.”
Master Kong In The First Quarter Of A Percent Earn – Master Kong, Beverage – Food Industry
Posted by on Jan.27, 2012, under Food Beverage Comments Off
Master Kong [00322.HK] announced first quarter results, profit attributable to shareholders 102 million U.S. dollars (about 795 million Hong Kong dollars), up 10.12%; earnings per share 1.83 cents, not dividends. Chief Financial Officer Frank Lin pointed out that due to seasonal factors and Raw material prices Company in the first quarter gross margin declined 5.02 percentage points to 30.35%. He was referring to the future raw material price increases to a certain extent, will not rule out reasonable price, for the time being difficult to determine the rate of increase.
Materials will increase up again Frank Lin pointed out that the company’s first quarter affected by the Spring Festival, the output is low, coupled with rising costs, so margins under pressure, but the monthly output has returned to normal 4-5. He continued, in the first quarter Flour Prices rose 9%, palm oil and PET plastic prices rose 3 percent to 6,650 yuan per ton (RMB, same below) and 10,110 yuan, Sugar More than 50% up to about 5,290 yuan per ton; expected sugar prices this year will remain at about 5,000 yuan per tonne level, while prices of palm oil and PET plastic material is about 6,500 yuan per ton and 10,000 yuan.
Frank Lin added that, production had returned to normal in the second quarter, and by enhancing productivity, offset the cost increase, so that gross margins declined. He believed that commodity prices rose sharply after the first quarter of operation, for some time to stabilize. If raw material costs continue upward, management does not rule out the price on the product, reasonably reflect costs, but do not have specific plans for fare increases and time.
Master Kong planned for this year’s capital expenditure of about 500 million U.S. dollars, 75% will be used for expansion Beverages Business. Frank Lin refers to raw material price increases do not affect the capital expenditure budget, but as the company acquired the production equipment are in euros, while the recent depreciation of the euro will help the company access to foreign exchange gains.
Asked Master Kong’s bottled water market share dropped to 19.8%, compared with 24.1% in the third quarter of last year, 4.3 percentage point reduction, Frank Lin said the Master Kong brand strategy is not as bottled water market, so in winter the traditional low season, on the Master Kong to reduce bottled water consumption. He believed that the year the market share of bottled water is not expected to further fall. It is noteworthy that, with the Coca-Cola Concentrate resources to develop a single bottled water brand, and to take low-cost marketing strategy, the mainland will be a significant impact on bottled water market.
Bakery business, first quarter pre-tax profit (EB IT ) Plummets 50% to 207 million, he said, compared to 7,970 million in instant noodle business EBIT, this part of the amount is not large, a limited impact on the company, the team also is reviewing the operations and rectifying channel. Instant noodle manufacturers
Frank Lin, also known as the Mainland in the past couple of years, to price promotion strategy, which would be detrimental to the industry business model long-term development. In view of this, Master many times with colleagues approached instant noodle industry to consciously maintain order.
Stainless Steel Baby Vacuum Beverage Bottles
Posted by on Jan.15, 2012, under Food Beverage Comments Off
Today, there are excellent options available in stainless steel baby beverage bottles.
Health and hygiene are at the top of priorities for smart parents. Safer alternatives which are also eco-friendly include food grade metallic containers made from the same material as used in the food industry such as for milk processing.
Stainless steel, with its high and low temperature stability, corrosion resistance and anti-bacterial properties offers the best choice for baby beverage bottles.
The latest options in the market today allow you to enjoy your favorite drinks, hot or cold, from a vacuum insulated, stainless steel bottle. These bottles are not only stylish but are a safe, earth-friendly and health conscious alternative.
Stainless steel baby beverage bottles can be filled with very hot or cold liquids.
Milk, fruit juices, aerated drinks or other liquids can often “eat” into the container wall. Stainless steel is proven to withstand such corrosive liquids without being effected and without affecting the contents. Your drink will not absorb any unwanted flavors or harmful chemicals from the bottle or leave any residual stains.
Stainless steel of grade SS-316 is safe for food and beverages, extremely durable and easy to clean. It is the material of choice in the food, dairy and brewery industries. An alloy of chromium and nickel, SS-316 grade stainless steel is an especially strong material, highly resistant to stains.
These new steel baby bottles are hygienic: they offer superior resistance against bacterial growth. They are also non-toxic as they do not contain and do not release any harmful chemicals.
Stainless steel baby bottles are durable. They last much longer, almost a lifetime. These bottles typically carry a lifetime warranty. What is more, they are reusable and recyclable.
Baby vacuum bottles are now available in beautiful designs. These bottles keep cold drinks cold up to twenty four hours and hot ones hot up to twelve hours. This is achieved with highly effective vacuum insulation technology. Such vacuum bottles are constructed with a double wall of stainless steel with an insulating vacuum between them. This thermal layer means no sweating or condensation and no toasty fingers when filling with steaming hot tea!
Apart from their winning plus points over conventional materials, stainless steel beverage bottles are also extremely convenient. No breakage, no chipping. They are also shatter-proof.
These baby friendly bottles come in a convenient size with ample capacity for regular use, for travel and for special occasions. Typically, stainless steel baby bottles come in 18 oz capacity. They even make excellent gift options!
Just take a little care and your stainless steel baby vacuum beverage bottle will give you endless joy. You can wash them by hand with warm, soapy water. Regular hand dish washing soap works fine, maybe a little baking soda. Rinse off soap and air dry upside down, preferably on a rack. Put bottles in a dishwasher, in the oven, microwave or freezer may not be such a good idea. This can void the warranty.
Bottle in the beverage industry applications – caps, beverage, container – Food Industry
Posted by on Jan.08, 2012, under Food Beverage Comments Off
Su Ping packaging as a packaging form, its applications and material selection is very extensive. People often talk about Suping concern when packaging material changes are Su Ping, bottle-type changes, etc., but would like to remind everyone that, Su Ping package there is a very important role?? cap.
With Su Ping wide application in many areas, more and more caps reflect its importance, both in the beverage, dairy, or cosmetic, pharmaceutical or other industries, increasing the status of cap highlighted. Caps?? As a small part of the package, ensuring product quality and create personalized products is essential, the main function of cap two: First, seal, protective effect on the contents, which is the most caps basic functionality, but also manufacturers the most easy to do; second is aesthetics, as an integral part of the package, small caps can play the finishing point.
The current material container area, we will focus on talking about the demand for the beverage industry focused on cap and cap products in the field of development.
For different beverage products, they have some common needs of caps, such as:
sealing / re-seal: seal well; protective packaging
marketing support: ease of use, promotion, improved packaging, diversification
Economy: The price is competitive anti-theft function: to prevent breaking the seal, false
blocks: high efficiency, high productivity security: food grade, non-polluting Plastic Cap pushed to the beverage packaging front, since the mid-90s of last century, the production of PET bottled Coca-Cola beverage use Plastic Cap instead of aluminum cap, which would Plastic Cap pushed to the front beverage packaging.
Since then, with strength and beverage packaging businesses have imported foreign equipment manufacturers, Plastic Cap began mass production and application. Now, both light and easy to open the plastic anti-theft caps for the beverage packaging is not only convenient for consumers, but also speed up the beverage industry.
As domestic beverage business is highly competitive, many well-known beverage companies have adopted the latest production technology and equipment, which makes our system covers machinery and plastic cap production technology have reached the world advanced level. The cover, such as Gabriel (BERICAP), Sacmi (SACMl), Ao Keya (Alcoa), Husky (Husky), Demag (Demag), Nestal, Engel (Engel) and other world-renowned system of covered mechanical also have entered the country. At the same time, in plastic bottle production, plastic injection and compression molding process, the struggle begun in a big screen. Technological innovation is undoubtedly the driving force for the rapid development of Plastic Cap.
Order to better meet the needs of individual products, beverage products, packaging enterprises in the whole bottle full of kung fu. We can drink from a few years with minor indications of product packaging. Meanwhile, suppliers have also introduced a different function and form of cover. This will not only meet the demand for products, but also bring more business to the end user the opportunity to choose.
Bottle beverage products show some typical:
Sports cover Early as 1998, farmers in China, launched its spring campaign covered by water, packaged beverages, and sports caps are consciously introduced as a big selling point, so that their products quickly occupied the market, despite the current movement has been gradually built out of drinks market, but the cap for the rich family, its contributed.
Watson product design of the double cover
Watson in the July 2003 launch of distilled water and, upon listing of its new packaging will be filled with fresh eye opener for consumers. Streamlined bottle, concise fashion the unique double green packaging and bottle design, the pure “water” into a unique fashion taste with a full personal style products. This double cover of green products has become a huge selling point.
Large caliber cap PET bottles on the market generally for the caliber 28mm, in 2003, to meet the needs of adults drink, launched a large-diameter spring farmer’s fruit juice products, the aperture diameter of 38mm, accompanied by large-diameter bottle cover and packaging for the product immediately add much color, large caliber cap has been pushed to the forefront of the market.
Pull ring cover Beverage exhibition in the supermarket, a name, “I drop” fruit beverage products using a novel pull-ring cover design. You can see that a whole product, with ring-pull drinks. This product’s plastic cover is inlaid with a pull ring, so that the whole package is like a small water bottle, but also bring great convenience to consumers. As a result of the plastic lid, often attract consumers whom stopped.
Cartoon cap Gabriel wow cartoon drink, each bottle is above the image of cartoon characters, vivid. This product is priced products than your regular drink several times, but still sold well. Can be said that this product cartoon cover the marketing of products play a key role. Gabriel wow audiences of children Cartoons drinks, fresh cartoon cap, exaggerated style immediately caught the child’s eye, even if more expensive, or parents willing to make money.
To cut costs?? Short cap came into being
Beverage industry for now, in order to better reduce costs, suppliers have to focus on the PET bottle to the top. Let them become shorter bottle favorable measures in Europe, short mouth of PET bottles was first used in beer industry, and success.
2005, the Coca-Cola bottle began to focus short-PET bottles, they also want to short this bottle cap and the corresponding application in fruit juice and carbonated beverage products above. However, this application is a certain difficulty, of course, is reflected in the carbonated drinks. We all know that soda itself is the injection of carbonic acid in the drinks, making drinks taste better, but also for this reason, the packaging of carbonated drinks bottles usually 6 to 8 there is pressure, compared to ordinary fruit juice is , give mouth of the bottle and cap to bring greater pressure.
Theory is, between the mouth and the cap screw through mutual contacts sealed bottles, of course, the area between the screw and bottle the greater the degree of the better confined. But if the bottle shortened cap also shorter, and the corresponding, thread and the contact area between the mouth of the bottle, can do to reduce, so not conducive to sealing effect. So, after a complex test (such as drop test, transport test, etc.) now have











