Innovation in Beverage Packaging

While two years of global economic slowdown has focused beverage packaging innovation as much upon cost and materials savings as value-added and convenience, in an increasingly complex, competitive and diversified marketplace, packaging innovation remains a key factor in creating differentiation at the point of sale and determining consumer purchasing choice. The latest update of this special report, concentrates on key innovations in beverage packaging between 2008 and 2010, aiming to provide an easily digestible global overview of key recent trends and developments in the beverage container innovation and design. ( http://www.bharatbook.com/detail.asp?id=156978&rt=Innovation-in-Beverage-Packaging.html )

The report is divided into five sections comprising an executive summary, a global overview of beverage consumption trends, an assessment of the key factors driving packaging innovation and an analysis of the key innovations in beverage packaging for each major packaging material and type.

Executive Summary – provides a short synopsis of the key report findings and conclusions

Beverage Market Overview – examines key developments in global soft drinks, beer and dairy markets over the last two years with an assessment of the key economic, demographic and consumer-led drivers affecting packaging demand

Packaging Overview – contains an assessment of packaging demand at global and regional level within each of the three core beverage categories (soft drinks, beer and dairy)

Drivers of Packaging Innovation – presents a brief assessment of the key factors driving innovation¬ in beverage packaging markets

Packaging Innovation by Pack Type – divided into five sub-sections covering metal packaging, plastics, glass, cartons and pouches, this section of the report examines some of the key innovations in beverage packaging since 2008 using case-by-case examples

Finally the report has an Appendix containing a full list of our product and packaging definitions

Reasons To Buy

* An essential read for anyone in packaging, NPD and consumer insights
* The report provides an overview of packaging innovation in the context of global soft drinks, beer and (for the first time in this 2010 edition) dairy drinks markets.
* By looking at the major issues and trends driving the beverage market and its packaging supply, the report aims to show how market forces over the last two years are reshaping the current direction of packaging innovation and design.

For more information kindly visit : http://www.bharatbook.com/detail.asp?id=156978&rt=Innovation-in-Beverage-Packaging.html

Related Reports

Protective Packaging
http://www.bharatbook.com/detail.asp?id=8169&rt=Protective-Packaging.html

Frozen Food Packaging
http://www.bharatbook.com/detail.asp?id=130235&rt=Frozen-Food-Packaging.html

Or

Contact us at :

Bharat Book Bureau
Tel: +91 22 27578668 
Fax: +91 22 27579131
Email: info@bharatbook.com
Website: www.bharatbook.com
Follow us on twitter: http://twitter.com/3bbharatbook

Is beer really Ok to have on a diet? Simply put, in moderation and when you are able to fit it in your day-to-day calorie limit. If you enjoy drinking beer and, like most things in life, you do not overdo it, then the positive impacts it has on your attitude and life overall will be far greater than any little negative effects it could have in your diet.

You could look at alcohol as a double edged sword: As soon as it’s ingested the body sees it as if it’s a toxin and immediately works hard to get it out, hence eliminating more calories than consuming a non-alcoholic drink. However, don’t just go and down that 12 pack yet. Alcoholic beverages also stifle the oxidation of fat. So you might be losing a few more calories, yet you’re burning less fat.

Another thing to keep in mind is alcohol’s impact on testosterone. Studies show that just two – three beers per day was sufficient in reducing testosterone by a little portion – (roughly 6%).

But, at the same time it elevated levels of DHEA’s, which are considered to lessen the risk of coronary disease.

As far as caloric intake are involved, they range vastly in the type of beer you drink. Most often is the situation, the higher the alcohol content of beer, the higher the calories. Anyone can enjoy a bottle of New Belgium Trippel which contains an alcohol content of 7.8% and 215 calories or for the same affect you can have two bottles of Bud light with 4.2% alcohol and 110 calories for each bottle.

If consuming alcohol, especially when following a low calorie diet plan, drinking moderately is essential. Keep it to just a couple at any given time. And additionally if you’re able to stomach light beer then try it.

There is enough on the market so try these out and see which ones you like best.

A well known alternative for those on a diet is MGD 64. It has a mere sixty four calories per bottle, so consuming only 2 – 3 of such on any given day will add between 120 and 195 calories to your daily allowance. That’s a small sacrifice for having a few with the friends!

Check out these strategies to reduce calories for weight loss and avoid these frequent low calorie mistakes!

Have you ever visited New Orleans? If not, then do visit the place to enjoy not only the tranquility, but also the ecstatic delicacies.
The Cajun food baskets are the most popular items New Orleans features.

They are considered to be the finest gift items available in the market. They are of massive craze in the market because of the scintillating tastes they feature. More importantly, these items are of genuine quality and are unique by their own way. Be it the shapes, or the taste these are considered to be the finest sweet delicacies and are used mostly during festival seasons.

Hurricane mix is one of the most entertaining drinks found within the region. Although this is a Caribbean delight, but due to its immense popularity this drink is found at several parts of the world. There is not much effort required to create this popular drink.

And remember, if you are a non-alcoholic, then also it can be prepared through the help of assorted fruit juices. However, the actual technique needs to be known in order to make the drink as exotic as it actually is.

The internet is the best place to avail information regarding the actual preparation procedure of this liquid delicacy. Hurricane mix can be one of the finest party beverages that can be served any time to raise the mood of the event.
The Cajun delicacies can also be bought through internet.

Yes, I am not lying. There is a wide array of online store available which supply the food products within the shortest period of time possible. There are certain stores that ask for payment on delivering the product. These stores are more reliable to avail. So stop thinking so much and start to avail these products through internet shopping procedure.

Aimed at providing real- time feedback on the Middle East’s best dining venues via first-hand user reviews, Yadig has identified the UAE as the regional leader in food and beverage choices for residents and tourists, with a whopping 2837 cafes, coffee shops, restaurants, night clubs, hotels and bars.

In analyzing the dining options in other Gulf states, Yadig found more than 600+ dining establishments in the rest of the GCC, with residents and tourists able to share their real-time perspective on these venues just by registering on yadig.com.

Yadig’s intelligence- gathering is part of the online review destination’s efforts to broaden dining and entertainment opportunities for both regional residents and visitors by enabling them to offer consumer reviews and share immediate insight on their experiences at specific venues.

Restaurants and night-spots are the venues creating the most buzz in Yadig’s initial phase, but the site’s founders expect that the community will broaden to encompass home services, leisure attractions, entertainment, retail destinations and sporting events.

‘In creating Yadig, we saw several opportunities to serve as a tool to people living in and visiting the Middle East. First, people want to be made aware of new venues and a key way to get a feel for the diversity of dining options in a specific city is to go online and see what others think about it. Whether you want to broaden your scope of popular local hangouts, share your thoughts on great and not-so-great dining experiences or simply voice your opinion on the latest night club, Yadig is a quick, fun and collaborative community in which to do so,’ said Saif Al Zarouni, founder of Yadig.

Al Zarouni, an online enthusiast with roots in both the UAE and US who founded Yadig along with the site’s chief technology officer, Johnny Huntington, sees Yadig as an innovative hybrid of a number of Internet-based concepts which ultimately empower consumers.

‘The expression ‘Ya dig?’ is all about someone understanding your viewpoint, and we’ve seen from the popularity of travel websites which rely on user reviews that people increasingly want a degree of transparency and candor about the most happening night spots, the best places to be seen and good dining experiences, before they part with their money.

The Middle East is populated by a very plugged-in community of all nationalities who love to socialize with their friends and family and share the latest scoop on both new and well-loved destinations, which is why we believe Yadig will become a thriving community and must-have resource.’ he added.

Ease of use is a major draw to Yadig, which enables users to sign up and begin sounding off immediately about their favorite as well as less-loved dining spots across the region. With just 150 characters with which to review a venue, feedback from users is punchy and to-the-point. To foster communication on Yadig, each user’s family and friends can be notified by Facebook when a new review is posted.

To reward members of Yadig for sharing their experiences, the site has a martial arts-inspired ranking of ‘belts’, with new users starting out as white belts and progressing through the color spectrum to achieve the coveted black belt status through a specific level of engagement with the Yadig community.

Yadig founder Saif, who himself has not yet earned a black belt for his reviews, adds: ‘The whole point behind Yadig is learning from other people’s experiences while sharing your own. The more people engage regularly with Yadig, the better it becomes as a community resource.’

Collaborating more closely with the businesses named (and sometimes shamed) on Yadig is next step for the online review community, as dining establishments can use the site to reach out to their customers via an immediate and transparent conduit. Also up next for Yadig are a series of mobile applications that can be downloaded onto smart phones including Blackberry’s, iPhones and android enabled devices, making the site even easier to use by individuals on the go.

1, the market Milk Drinks Variety can be separated into milk and milk Beverages Two categories. Milk beverages labeled “drink”, “drink” “milk beverage” and other words, the list of ingredients in addition to the general also contain milk with water, Sweeteners So, its protein content is generally about 1%; and milk products are the real “milk”, which includes pasteurized milk, sterilized milk, yoghurt and so on, the ingredients such as milk, but not containing water (reconstituted milk excluded), its protein content is generally more than 2.3%. The two are different types of beverages, nutrition disparities, should not be confused, consumers should pay attention to the time of purchase difference between the two.

2, in bovine dairy products, yoghurt is made from fermented milk products, not only has the nutritional value of milk and yoghurt containing lactic acid bacteria and other microorganisms will be inhibited in the corruption of human intestinal bacteria, and promote nutrient digestion and absorption, is a nutrition ages Food ; Pasteurized milk is the milk after pasteurization (60 -82 ) that is made from pasteurized liquid product, only to kill vegetative microorganisms, sufficient to maintain nutrition and fresh milk, yoghurt, but with the same Shelf life is short, and requires low temperature storage (2 -6 ), there Plastic bags , Glass bottles, fresh housing such as packaging; sterilized milk is milk by ultra high temperature sterilization, which can completely destroy the growth of bacteria, and are commercially sterile, long-term preservation at room temperature, there Tetra Brick, Tetra pillow and other packaging. Has been dispute over the level of various dairy products endless, I would think that its advantages and disadvantages of various dairy products, the nutrition, the main human milk to provide high quality protein and calcium, while the results of this comparison show that the same dairy cattle under three kinds of difference between the trace of protein and calcium, consumers need to choose according to their different dairy products.

3, many consumers are concerned about the “reconstituted milk” (also known as “breast reduction”) problem. “Reconstituted milk” refers to the condensed milk, dry as condensed milk (condensed milk) or milk, then add the appropriate amount of water, made with raw milk in the water, a considerable proportion of the emulsion solids. National standards to allow yoghurt and milk sterilization for dairy recovery Raw material And pasteurized milk can not be reconstituted milk, but also provisions to reconstituted milk-based products should be labeled as “reconstituted milk.” However, some manufacturers are hiding the truth, apparently using the reconstituted milk as raw material, but not explicit, there is no indication in the list of ingredients in “water, milk powder,” the relevant departments must strengthen supervision. Although the reconstituted milk nutrition to many controversies, but in fact the national standard for the raw milk with the recovery and the use of raw and fresh milk production of dairy products as raw materials are the same nutritional requirements, but must be clearly marked on the label, respect for the consumer right to know. Consumers may recover from the label to identify the milk.

4, in accordance with the different fat, full cream milk products, partly skimmed, skimmed the points. National standard, pasteurized milk, sterilized pure milk and pure fat content of whole milk yoghurt was 3.1%, part of the fat was 1.0-2.0%, skim to 0.5%, flavored milk and flavored yoghurt sterilization, fruit yoghurt fat content of whole material was 2.5%, some fat to 0.8-1.6%, fat is 0.4%. Fat milk products, high quality, easily digested and absorbed, the supply of human energy, which, partly skimmed and skimmed milk for healthy persons, in particular need to limit and reduce saturated fat intake of adults drink.

5, in recent years, the concept of dairy products market, filed one after another, the “espresso milk”, “high calcium milk”, as well as adding iron, zinc and other trace elements in milk, consumers quite confused, not knowing how to choice. Experts pointed out that the added fat in milk, calcium is not inevitable, but national standards should be added, and should be expressed, so that consumers understand the consumer; In addition, the milk itself is the ideal natural food products, human milk, add the ability to upgrade nutritional value and role of the human body in the end how much is still no conclusion.

6, consumers buy milk products, the best choice for brand recognition and identification instructions complete, detailed product, be careful not to be confused with other beverages, with particular attention to whether the production date and shelf life, pay attention to different kinds of products packaging and preservation methods of its shelf-life are not the same, if the preservation methods are inappropriate or damaged when the package is best not to buy.

Recommended hot: Coca-Cola acquire Huiyuan For a wholly-owned

March activities: Food additives industry analysis and product recommendation

Mengniu Milk Deluxe OMP renewed turmoil

Inventory of food safety incidents Sanlu melamine To Bankruptcy “Wei Chuan milk powder,” Who will be the next toxic?

Wyeth milk powder stone trap door

Beverage bottles HC plastic mesh In recent years, China Food Beverage packaging industry has developed rapidly, as of 2007, total Sell Amount of up to 115 billion yuan, up 18.5% over 2006, the industry Plastic The annual demand is estimated at 6.04 million tons or so. Food and beverage plastic packaging market in China has been able over the rapid development, mainly due to the following factors: First, because Plastic packaging materials Their performance, price and shipping and other aspects irreplaceable advantages, the traditional packaging materials more and more replaced by plastic packaging; In addition, the rapid development of China’s food industry has also led to the huge demand for food packaging industry.

, However, has experienced rapid growth after a few years ago, in 2008 China’s food and beverage plastic packaging industry is an extraordinary one, first half of the products the skyrocketing price of raw materials, many manufacturers face unprecedented cost pressures , in the second half despite a huge drop in crude oil prices make the cost of raw materials return to low, but global Economy Crisis broke out into a weak market demand makes.

Into 2009, as global Financial The further spread of the crisis, the industry will face unprecedented challenges and difficulties. Technology innovation, industry consolidation and industry norms are maturing in 2009 China will become the food and beverage plastic packaging industry, three major trends.

2008 years of Chinese food and beverage plastic packaging industry is an extraordinary one. In the first half, plastic raw materials, the impact of international crude oil prices rose sharply, the market price break record highs, no doubt to the domestic packaging companies formed a huge cost pressure, and because the domestic severe food security problems, the supervision of the food packaging business certification audit more rigorous system, which makes many small low-technology and product quality-related business, but was forced to withdraw from the market.

Into the second half of the global financial crisis struck, the domestic food and beverage plastic packaging industry is facing more serious challenges. Although crude oil prices declined sharply in the second half to a lower level, raw materials prices fell following the plastic packaging business of cost pressure release to some extent, food and beverage plastic packaging businesses are still facing the financial crisis triggered by the impact of foreign demand in China even reduced problem.

2009, although the Chinese economy is facing unprecedented difficulties, but the Chinese government has promulgated a series of rescue policy to alleviate the economic crisis on the adverse impact of the domestic economy, such as lower taxes, strengthen the domestic infrastructure and rural development, lower export tariffs and higher export tax rebates. Those for the promotion of domestic demand, stimulating exports will have a positive impact, while the food and beverage plastic packaging industry will also benefit from the introduction and implementation of these policies. Frost & Sullivan expects the financial crisis, the 2009 China Food and Beverage Plastic packaging growth is expected to be reduced to 10%, but relative to Car Other industries, the economic crisis on the food packaging industry is relatively insignificant.

2009 years of industry trends

Because of the economic crisis, food plastic packaging industry in China will inevitably face many challenges and difficulties, consulting firm Frost & Sullivan Technology Innovation for 2009, industry consolidation and industry standards will be the perfect Chinese food plastic packaging Three trends and industry characteristics:

TR Cutler, Inc., (www.trcutlerinc.com) based in Ft. Lauderdale, Florida, was founded by Thomas R. Cutler a dozen years ago. Cutler maintains extraordinary relationships with clients, journalists, editors, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector. Cutler founded the Manufacturing Media Consortium in the early 1990′s. This extraordinary group of more than 3500 journalists, editors, economist, and other industrial leaders worldwide writes about trends, data, case studies, profiles, in the manufacturing, industrial, and distribution sectors. Cutler works with thousands of media outlets to expand manufacturing media coverage.

FEP Search Group is one of North America’s most competent and resource-rich staffing firms. Established in 1975, the firm has been able to align clients with the industry’s best talent. Our 16,000-plus highly qualified candidates placed successfully in leading companies prove that we are one of North America’s most competent, aggressive and candidate-rich search firms.  Headquartered in Toronto, FEP runs offices in Williamsville, NY; Jacksonville, FL; Mountain View, CA and Vadodara, India. 

Leading manufacturing journalist Thomas R. Cutler continues to be a regular editorial contributor for FEP Search Group’s Food & Beverage Journal. Cutler said, “It is an honor to contribute a regular column to this quality publication.”

Cutler’s monthly columns highlight trends in food safety, food quality, and technology solutions to accomplish these objectives. This coverage provides a unique synchronicity with the objectives of FEP.

Whether in beverage, meat, baking or general food manufacturing, FEP provides solutions to all recruiting needs and manages an exclusive database with over 142,000 candidates open to exciting career opportunities.  FEP consists of industry experts who have undergone extensive training programs and have the in-depth knowledge required to identify only the strongest professionals.

Types Of Food Industry Roles Filled:

CEO/President/General Manager

VP Level (Operations, Sales, R&D, Quality)

Director Level (Operations, Sales, R&D, Quality)

Sales/Marketing Manager

Plant Manager

Operations/Manufacturing Manager

Quality Control Manager

Engineering/R&D Manager

Purchasing/Materials Manager

Logistics/Warehouse Manager Maintenance Supervisor

Production Supervisor

Program/Project Engineer

Quality/Process Engineer

Manufacturing/Industrial Engineer

Plant Engineer

R & D Chemist

Purchasing/Logistics Agent

Packaging Mechanic

Lab/Test/QA Technician

 About TR Cutler, Inc. and Manufacturing Journalist Thomas R. Cutler:

Cutler, ranked as the leading manufacturing journalist worldwide, has authored more than 2500 articles for a wide range of manufacturing periodicals, industrial publications, and business journals including most of the leading monthly trade publications. Cutler is a proud member of the Society of Professional Journalists (SPJ), the Online News Association (ONA), Committee of Concerned Journalists (CCJ), as well as the American Society of Business Publication Editors (ASBPE.)  Cutler recently established a Manufacturing Marketing Research strategic alliance with Michigan-based JPines Media (www.JPinesMedia.com), dedicated to measuring the pulse of the manufacturing sector, particularly manufacturing firms which are privately held and rarely accounted for when gauging the industry sentiment.

TR Cutler, Inc. is now ranked as the largest manufacturing-dedicated public relations and media consultancy worldwide, providing a voice for manufacturers worldwide.

TR Cutler, Inc.

www.trcutlerinc.com

Thomas Cutler

trcutler@trcutlerinc.com

888-902-0300

They will definitely love your gift. Most people are fond of cake, cookies, and beverages and will be happy to get such items as a Christmas gift. Food hampers with such food items are available at very reasonable rates. You can order in bulk and give to all your loved ones to make them feel special on this Christmas.

You can choose from a variety of cake and cookie flavours. Various flavours are available from the food suppliers. It is good to know your friends and families favourite tastes so that you can customise the food hampers. There are many food hamper suppliers in the UK. They mainly deal with supplying sumptuous cakes, cookies, jellies, jams, pasta, chicken, tea, coffee, different types of beverages, and more. You can easily get the food of your choice to present to your loved ones this Christmas.

The food supplying companies also keep pre-customised food baskets with different ingredients and quantities in different price ranges. You can easily get the right food hamper for a Christmas gift in your budget.

On the occasion of Christmas, they keep a variety of packages with chocolates, cakes, cookies, and beverages. You can easily pick the right package in your budget. The food and beverage suppliers deliver foods in a fresh state on time. Most of the companies that deliver food hampers have websites. You can place an order by having the right address. They will deliver the hamper within 24 hours of placing your order. They are very good at providing this service. They are punctual and deliver sumptuous food gifts on time.

This Christmas, the food and beverage suppliers are preparing early. You can place an order in advance as most of the suppliers are filled with orders near the occasion and you may miss the opportunity to send a delicious gift to your friends and relatives. You may also get good deals on the hampers for placing an order in advance. So, find the right food supplier in the UK and send a luxuriant food basket. Most of the suppliers deliver in most parts of the UK. But it is better to place an order with a reliable company to ensure safe, fresh, and timely delivery of the Christmas food hampers. Your friends and relatives will be glad to receive your delicious food tub.

Known as the “sixth generation of gold drinks” and fruit vinegar beverages after 10 years the development of the pieces are still marginalized class of survival, has not improvement, is rooted in collective marketing model error.

HC food industry network Fruit vinegar beverages in 1997, “Stunning,” published at the beginning, is said to be following the carbonated drinks, water, beverages, Tea Fruit juice and functional drinks after the “Sixth Generation Gold drinks,” but after 10 years of development still are marginalized existence sketch class. 2009, although there Weijia Si (Huasheng Tang), World No. One, Lotte Winbond, Haitian, original, cool, and other enterprises have increased punctuality of “Nuggets” efforts, the media also gave a warm vinegar industry focus However, tossing to tossing fruit vinegar beverage industry is difficult to pick up, is rooted in collective Marketing Model error.

People tend to think that “the greater the fishing net more,” many companies have a strong sense of innovation category, just wanted to introduce more products to grow. In this concept of dominance, the fruit vinegar beverages in this new, immature category actually shows the characteristics of mature industries, continue to divide category, do not the mainstream of apple cider vinegar, wine vinegar on cropping up, pear vinegar, dates vinegar, vinegar hawthorn, mulberry vinegar, vinegar wolfberry, sea buckthorn vinegar, strawberry vinegar, pomegranate vinegar … … and the price level is more complex, from a few dollars, ten dollars to tens of dollars to have, Package Specifications are too many, too fat, different heights, some companies actually own up to nearly a hundred items. Fruit vinegar beverage products that result in complex patterns, disturb each other, making the types of goods are too rich in today’s market, the consumer is difficult to form an overall impression of this category, particularly in the minds of consumers do not form a benchmark in the case of the to face many choices, the result is often more confused. If a large supermarket in Guangzhou, green apple vinegar 200ml Kit Glass bottle Price of 4.5 yuan, 500ml carton 14.8 yuan, 750ml frosted glass bottle 29.8 yuan; Huasheng Tang 3.7 yuan 320ml cans, 500ml carton 3.8 yuan, the selection? Uh … … or forget it. It is not difficult to understand, why take the fruit vinegar beverage business are all super-channel arrive in high spirits, leave in disappointment, has been difficult to open the mass market.

Production of fruit vinegar beverage enterprises nationwide nearly one thousand, but they did not bring anything new to the market, “Gene.” Is considered as the new industry leader Huasheng Tang launched a shot on apple cider vinegar, blueberry vinegar, jujube vinegar, Concubine vinegar (add natural honey), Han Fang Jing Yuan (middle-aged vinegar) and other products, packaging is the roof package , cans, PET, glass bottles, one less, but has no impact on the market, resulting in vain enterprise distracted. World Number One until the end of 2007 into the vinegar beverage industry, has come from behind, but rather its product items is minimal and only apple cider vinegar, and only 650ml of glass bottled one, launched in 2009 only 330ml of pop me? ? But on these two products in supermarkets in the retail price of a 15 to 16.5 yuan, one is 4.5 to 5 yuan. Why, in the end what is the value of apple cider vinegar?

Break through barriers to category name Emphasize the traditional marketing model
4P, the market is the battle of cognitive grasp the essence of this simple little, and therefore ignored the products into the minds of consumers the ultimate weapon is words. Of a new class, the vocabulary of the most important is the category name. From the consumer’s mental point of view, “vinegar,” they first triggered the brain to “vinegar” inherent knowledge. The vinegar Condiment , The strong stimulation of its sour impression is not good, even though we all know jealousy healthy, but few people think of it as Health food . “Jealous” is also being seen in the usually derogatory, to drink vinegar mess people make first contact with a little novelty, but far less than change people’s negative associations vinegar, fruit vinegar beverages has not alienate people difficult to understand.

Vinegar category name on the problems of lack marketing industry questioned the sound was also put forward the “fruit vinegar” or “vinegar cool” as the category name. Some manufacturers have introduced such products do, such as the purple morning vinegar cool, cool Lotte Winbond vinegar, but the market is unmoved. Huiyuan The end of 2007 a big way into the industry to launch the Huiyuan “juice vinegar” and asked Zhu Shimao, Chen Peisi endorsement, but its “juice vinegar,” the category name mistaken for integration products is fruit juice and vinegar, can not be bound as. Recently Huasheng Tang to their products as “vinegar flavor fruit drinks,” and apparently is known, however I do not know what it is exactly.

Low-sodium/salt and no sodium/salt foods and beverages are a major food trend for 2010. Although such foods have been around for decades, most have not met with enthusiastic consumer response because of taste issues or insufficient concern on the part of buyers about the benefits of reducing sodium intake. Consumer awareness of the benefits of reducing salt (sodium chloride) and sodium in the diet is high at the beginning of 2010. In addition, food and beverage manufacturers are leading the charge in renovating familiar and popular products to contain less sodium. Some food and beverage manufacturers are doing this silently and in increments, gradually reducing the salt content of their products without alerting the consumer. Others display the reduced or low-sodium content in banner ads prominently on labels, to call attention to the product containing less sodium than the original.

An estimated 75% of salt in the average U.S. diet derives from processed foods and beverages, and restaurant food. In addition to enhancing flavor, salt plays a critical role in texture and safety of foods, as well as being used as a binder, color developer, fermenting agent and preservative in prepared and processed foods and beverages. The recommended daily intake (RDI) in the U.S. for sodium is 2,300 milligrams (mg) per day (about one teaspoon of salt), but the average U.S. citizen consumes an estimated 3,800 mg of sodium per day. Consumers who eat predominantly processed foods or fast-food restaurant products may easily consume 10,000 mg of sodium per day.

The human craving for salt is natural and necessary, because this is a nutrient essential for maintaining healthy extracellular fluid volume and balance in the body, which are necessary for life. Sodium chloride has a unique taste and efforts to mimic it, such as with potassium chloride, have not been very successful. A major area of activity for suppliers of salt alternatives to manufacturers of the new wave of reduced and low-sodium foods and beverages is research on ingredients and technologies to compensate for reduced salt that will create tasty products.

The U.S. market for low-sodium/low-salt, no sodium/no salt and no sodium or salt added products was estimated at .8 billion in 2009. Of this amount, approximately .6 billion comprises reduced or low-sodium/salt foods and beverages. Each year, new categories of products with low-sodium/salt or reduced sodium/salt tags enter the market, and between 2002 and 2007, there was nearly a 100% increase in the number of food and beverage products introduced to the U.S. market that had a low-sodium/salt or no sodium/salt claim. From 2005 to 2009, the number of introductions increased only about 2.4%, with the largest number of products–282–introduced in 2007.

Several consumer and health organizations have called for the Food and Drug Administration (FDA) to revisit the 50-year-old ruling that salt is a generally-recognized-as-safe (GRAS) product. These agencies wish to see salt listed as a food additive and/or changes in labeling to warn consumers about salt’s association with hypertension. However, large-scale studies on the relationship between sodium and salt consumption have generated mixed results as to the detrimental effects of excessive sodium intake and cardiovascular disease in the general population. It appears that, with the exception of salt-sensitive individuals (who may comprise up to 25% of the population), there is little evidence that dietary sodium raises blood serum sodium. However, 25% of the U.S. population is a lot of people. In addition, evidence is emerging to suggest excess sodium is implicated in the development of kidney damage, osteoporosis and stomach cancer.

Low- and No-Sodium Foods and Beverages in the U.S. discusses key trends affecting the marketplace, notable product introductions, trends driving growth, technological challenges and advances, and consumer demographics. The report profiles major marketers of reduced and low-sodium food and beverage products and suppliers of salt and salt substitutes to food manufacturers, as well as innovative companies in both of these sectors.

For more information please visit :

http://www.aarkstore.com/reports/Low-and-No-Sodium-Foods-and-Beverages-in-the-U-S–45302.html

From: Aarkstore Enterprise
Contact: Anna
Ph.No.91927282585
Email: winaarkstore@gmail.com